Client
Dote Deli
Role
Art Director
Year
2025
Visual identity for a Rio-based sandwich delivery service that brings the authentic 'carioca da gema' boteco culture straight to your door.
The Challenge
How to translate the warm, chaotic, and loud experience of a classic Rio boteco into a modern digital delivery brand. We needed to make customers feel like they are sitting at a yellow Skol plastic table on the sidewalk, enjoying the bohemian life without leaving their homes.
The Solution
We developed a visual identity deeply inspired by Rio de Janeiro’s iconic boteco culture. The symbol reinterprets the famous Copacabana promenade pattern and the rhythm of the ocean waves through a contemporary graphic language, while the typography draws from the city’s rich Art Deco heritage. A color palette inspired by traditional Portuguese tiles reinforces the brand’s connection to Rio’s cultural roots.
