Client
AMO Internet
Role
Art Director
Year
2022
The development of AMO’s visual identity, translating innovation into a distinctive and impactful brand experience.
The Challenge
How to position a newly created company born from the merger of well-established market leaders, while building a strong image of innovation, evolution, and forward momentum.
The Solution
We created a short, simple, and impactful name: AMO, supported by a logo that mirrors this strength through a clean, bold, and highly versatile form. The use of green sets the brand apart from competitors, creating clear differentiation while maintaining strong category recognition.
