Client
TEMBICI
Role
Art Director
Year
2024
A merchandising and gift line designed to delight Tembici customers and bring the brand into their everyday lives and the urban scene.
The Challenge
How can a bike-share brand become a natural part of its users' everyday lives, creating connections that go beyond mobility and embedding itself in the cultural DNA of the city?
The Solution
We created a playful merchandise ecosystem that allows riders to express their own personality. From stickers that can be applied to bikes and personal belongings to accessories and wearable items, every touchpoint encourages self-expression and a sense of belonging. By extending beyond the ride itself, Tembici becomes part of riders’ everyday lives and identities. As users naturally incorporate the brand into their routines, they become advocates, amplifying its presence throughout the city. In this way, Tembici moves beyond a mobility service and becomes a visible, living part of the urban culture.
