Client
GRINGO
Role
Art Director
Year
2022
The launch of GRINGO in Rio de Janeiro — a campaign built around a key visual and spread across the city through OOH media such as LED panels on the streets.
The Challenge
How to introduce GRINGO to Rio in a way that feels local and welcoming, landing in one of the world's most iconic cities while staying true to the brand's friendly, everyday positioning.
The Solution
We created a key visual that places GRINGO within the carioca landscape, using its blue wave pattern and warm, conversational copy to speak directly to Rio drivers. The campaign was rolled out across out-of-home media, including LED panels on the streets, making the launch impossible to miss.
