Client
KAISAN + MUSA
Role
Art Director
Year
2026
The visual identity and key pieces for 'Movimento, Feito para Musas', a co-branded campaign between fitness brand KAISAN and MUSA Café celebrating movement, wellbeing, and everyday fitness lifestyle.
The Challenge
How to bring two brands together into a single campaign identity that feels natural in Rio's landscapes and speaks to a fitness lifestyle audience, while keeping the MUSA community at the center.
The Solution
We developed the campaign identity around a stellar 'movi mento' mark and the 'Feito para Musas' tagline, with warm typography and a palette that blends into the beach setting. The system was extended across key visuals and activation pieces, putting women moving together at center stage.
