Client
TEMBICI
Role
Art Director
Year
2024
The development of the campaign's visual identity and key assets, showing how choosing a bike turns stuck hours in traffic into movement.
The Challenge
How to show the benefit of alternative transport in a city dominated by traffic — making the contrast between being stuck in a car and moving by bike immediate and relatable.
The Solution
We built the campaign around the line '_quando o trânsito para a bike continua', contrasting the blur and congestion of traffic with the freedom of the rider. Visuals keep the bike — and Tembici's orange — moving while the city stands still, and were adapted into key pieces for the campaign.
