Client
Primazia
Role
Art Director
Year
2023
A strategic rebranding bridging a decade of trust with a new era of innovative technologies and diverse corporate services.
The Challenge
Evolving the brand from a niche digital certificate provider to a broader tech partner offering diverse services—like digital signatures, queue management, and solar energy sharing—without losing the trust built over 10 years.
The Solution
The visual identity was built with elements that convey seriousness, movement, and results, utilizing a modern color palette and dynamic symbols to reflect their technological efficiency and forward momentum.
